Library resources for essay- preliminary bibliography

- Bullmore, J. (2003): ‘Behind the scenes in advertising (mark III)’. World Advertising Research Center; 3 edition

-Heath, R. (2001): ‘The hidden power of advertising: how low involvement processing influences the way we chose our brands’. Oxfordshire: NTC publications

-Robinson, J. (1998): ‘Unmasking the hidden persuaders’. United Kingdom: Pocket books

-Armstrong, S. (2009): ‘Persuasive advertising’. Palgrave Macmillan

-Pardun, C. (2008): ‘Controversies and consequences’. Chichester: Wiley Blackwell

All library references are as below:

-Advertising: principles and practice. / Mitchell, Nancy , Wells, William & Moriarty, Sandra (2008) 659.1
-The advertising and consumer culture reader. / McAllister, Matthew & Turow, Joseph (2009) 659.1
-Advertising and society: controversies and consequences. / Pardun, Carol (2008) 659.1
-The theory of advertising: a simple exposition of the principles of psychology. / Scott, William Dill (2009) 659.101
-Persuasive advertising. / Armstrong, Scott (2009)
-Subliminal seduction: ad media's manipulation of a not so innocent America. (1981) 659.101
-Ad women: how they impact what we need, want and buy. / Sivulka, Juliann (2008) 659.1
-Advertising ethics. / Van Heekeren, Brent & Spence, Edward (2004) 659.101
-Persuasion in advertising. / O'Shaughnessy, Nicholas & O'Shaughnessy, John (2003) 659.101
-How advertising works. / McDonald, Colin (1993) 659.1
-Great expectorations: advertising and the tobacco industry. / Chapman, Simon (1986) 659.1
-Advertising: new techniques for visual seduction. / Stoklossa, Uwe & Rempen, Thomas (ed.) (2007) 659.1
-The hidden power of advertising: how low involvement processing influences the way we choose brands. / Heath, Robert (2001) 659.1
-The manipulators: unmasking the hidden persuaders. / Robinson, Jeffrey. (1998) 659.1
-Influence: the psychology of persuasion. / Cialdini, Robert (1993) 659.1
-Age of propaganda: the everyday use and abuse of persuasion. / Pratkanis, Antony & Aronson, Elliot (2001) 659.1
-United colours: the Benetton campaigns. / Savemini, Lorella Pagnucco (2002) 741.67
-Emotion as promotion: a book of thirst. / Valicenti, Rick (2005) 741.6 THI
-Visual consumption. / Schroeder, Jonathan (2002) 658.8

Other works of Jeremy Bullmore:
-Behind the scenes in advertising (mark III). / Bullmore, Jeremy (2003) 659.1
-Behind the scenes in advertising (mark III). / Bullmore, Jeremy (1998) 659.1
-Behind the scenes in advertising. / Bullmore, Jeremy (1998) 659.1