“Advertising doesn’t sell things; all advertising does is change the way people think or feel” Jeremy Bullmore. Evaluate this statement with reference to delected theories and advertisements (past and present).
-Cigarette advertising – attatches to social issues – marlboro, bennetton
-Advertising mobile phone networks, they cannot be seen nor touched, therefore companies tend to advertise a feeling or an idea
-All advertising is, is persuasion in a visual/verbal form
-Perfume ads tend to show quite obviously an individual emotion caused by the effects of use of the product. – how else would it really be possible to advertise products like these (also mobile networks). And are there any that stand out from the stereotypical ad?
-Any ads that attatch themselves to recent social issues i.e. 7/11 bombings, flooding, fashion, trends – and aren’t all ads just extensions of new fads?
-Emotion portrayed through music/images i.e. animal/child cruelty ads – make us feel bad to try get us to donate – often these ads are turned off as soon as the viewer see’s them as they are too emotional (who wants to be put down in their own home? We avoid them in the street) – too far?
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